• Logo: Selligent Marketing Cloud
  • Logo: Vitality
  • Logo: Travelbag


I am an outcome driven UX Designer with a passion for the way users interact with our software, an Omni-Channel Marketing Execution platform. With many years working in Design and Development roles I have a broad range of experience in delivering digital solutions that exceed user expectations and are aesthetically pleasing. My experience of development means I am familiar with the implementation of designs and can communicate effectively with engineers to effectively deliver projects in a fast paced Agile environment.

At Selligent Marketing Cloud (SMC) I work in an awesome Design team for our Senior Product Designer and alongside one other Product Designer to test and improve existing features and design new ones for our Marketing Cloud software.

A comprehensive list of clients using SMC can be found here.

I also own my family name’s dotcom address :)

    UI / UX

  • Axure
  • Sketch
  • Balsamiq Mockups
  • Research
  • User Testing (moderated)
  • Google Analytics
  • AppInsights
  • UserTesting.com
  • A/B testing with Qubit

    Web skillset

  • HTML 5
  • CSS 3
  • Javascript
  • jQuery
  • PHP / MySQL
  • XML
  • AJAX

    General design

  • Photoshop
  • Illustrator
  • Dreamweaver
  • InDesign
  • Sketch
  • Sketch
  • Adobe Dreamweaver
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign

Work history

Product Designer—Selligent

Working as part of the Product Design Team we continually develop and improve the Selligent Marketing Cloud marketing execution platform according to business and client needs.
We are responsible for taking briefs from services, feature requests from customers and identifying where UX improvements can be brought according to our own analysis. We work with engineering in 6 week sprints to continually develop and deploy new features.

Visit the site

Campaign and web developer —Selligent

I build bomb-proof (well, Outlook proof anyway) responsive email templates. I then take briefs from marketers to set-up batch/transactional/repeat campaigns using client data to create highly segmented and personalised experiences.

Online designer —Vitality (formerly PruHealth and PruProtect)

Responsible for maintaining and developing the PruProtect website and evolving the brand online. Directs work done by external agencies as the digital brand guardian. Delivers solutions to marketing in a very fast-paced environment to tight deadlines whilst managing the expectations of internal stakeholders. Design and production of marketing emails and also Flash based banners.

Key projects

PruProtect website

Constant evolution of look and feel. Monitoring of analytics in order to make informed evolutions of the design. Wrote all javascript/jQuery for front-end functionality. PruProtect and PruHealth were both merged into Vitality in 2015.

Inheritance tax calculator

This is PruProtects’ first foray into the ‘high net worth’ market and is a disruptive tool aimed to raise the awareness of the need for financial protection. Executed the design, front-end build, calculation engine and integration with Google Graphs API working in conjunction with the actuarial team. Utilises jQuery, javascript, regex for input sanitisation and masking and the Google Graphs API to output the results visually.

Visit the Inheritance tax calculator

Quick quote

Delivered the Design and build of this quote system in an extremely short time – frame. Worked on UX/UI through final designs and complete front-end build. The quote is fully responsive and built upon the latest version of Bootstrap.

Current rate of quote completions throught the funnel is 45%.

Read more Visit the site

Spending calculator

This is a personal project I started with the aim of tracking my monthly spending since the last pay day.

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Launched in January this year, this is the new online presence for the Vitality brand. The first of our sites being developed as responsive. Implemented A / B testing strategies utilising Qubit. I am lead designer for this site and responsible for design, UX/UI and front-end code.

Read more Visit Vitality.co.uk


I am responsible for the design of the main landing page for both customers and advisers. PruProtect and PruHealth were both merged into Vitality in 2015.

Read more Visit PruHealth.co.uk

Literature and tools

Self-initiated project. Developed jQuery, XML and AJAX based literature browsing catalogue to enable advisers to easily browse full range of over 200 items. 100% dynamic – features include advanced filtering, live-search and easy content management interface to enable catalogue updating by marketing team. Integrated Google Analytics to provide real-time MI on downloads of all documents (pdfs/docs/xls/online tools). Implemented XML work-around as database driven solution was unsuitable.

Visit Literature and tools

Direct to consumer quote

Another first for PruProtect – this marks the beginning of the push into the D2C market. I was involved in all aspects, from wireframing, UI/UX to the final build.

Visit D2C quote

Quote and Apply

Full product lifecycle from user journey mapping, through wireframing and UX testing to final design and front-end build. Resulted in a system that is 20% quicker to produce a quote and also improved straight-through application rates of +50%. Designed and built entire PruProtect website. Constant evolution of look and feel. Monitoring of analytics in order to make informed evolutions of the design. Wrote all javascript/jQuery for front-end functionality.

Read more

Graphic designer —  Travelbag

Carried-out duties in the design studio for both digital and print.

  • Responsible for front-end build of new website to hand-off to developers
  • Creation of weekly promotional emails and landing pages
  • Design and build of promotional microsites
  • Design of flash banners
  • Design of various direct marketing print pieces
  • Layouts for monthly Travelbag magazine
  • Layout and illustration for annual print brochures
Visit Travelbag