- Logo collection
Statement
Hello,
I am an outcome, not output, driven Product Designer currently working at Infobip where I have worked in the Growth and the Marketing Automation teams with my specialisation in SaaS marketing automation software and Product Led Growth (PLG). I enjoy solving users’ problems and making their working days more enjoyable and productive. For me design is about problem solving and solving problems is what drives me.
I've been involved in digital design since back when iMacs were white plastic! I've worked as a front-end and campaign developer at Selligent using the very tools I ended up designing to do work for some of their biggest clients (Tesco, Future publishing, Odeon Cinemas, and Games Workshop to name a few) so every poor piece of UX in that software I had to endure on a daily basis. This gave me valuable insights into how our clients used our products and equipped me well in my transition to Product Design.
Strengths
Story teller.
Everything is a story. Effective story-telling is the key to winning over stakeholders and selling ideas. Stories are much more memorable and compelling than bare statistics.
User testing evangelist.
At Selligent not one project went into development without being user tested. At the end of my time there we were conducting usability weeks on a monthly basis with our clients after transitioning away from UserTesting. Usability weeks gave us crucial insights into our design process as well as continuous discovery and being an important piece of the client relationship process. I once even conducted testing with paper prototypes remotely during the pandemic lockdown period. You can read all about that here.
Outcomes over output.
I design user journeys, not screens. I like to deep-dive into my projects and get a thorough understanding of the big picture to identify wider problems, not quick fixes. I'm also big on analytics and how they can inform our designs (analytics driven, not lead).
Facilitation.
Facilitating workshops is my superpower (not my words!) and I truly believe that design is inclusive. Good results are not conjured up by lone designers but are the culmination of teamwork.
Miro hero.
I love a Miro board and probably spend 70% of my time there. Figma is always the last tool used in my design process.
- Figma
- Miro
- Axure
- Sketch
- Balsamiq Mockups
- Research and competitive analysis
- Moderated and unmoderated user testing
- Google Analytics
- Amplitude
- FullStory
- Gainsight PX
- UserTesting.com
Product design
- HTML 5
- CSS 3
- Javascript
- jQuery
- PHP / MySQL
- XML
- AJAX
Web skillset
Work history
Senior Product Designer—Infobip
At Infobip, I’m part of the product design team responsible for shaping the user experience of the Moments product, a customer engagement and marketing automation platform. My role focuses on translating complex user needs and business objectives into seamless, intuitive designs that enhance user interaction and drive meaningful engagement across channels.
- Lead design efforts for new features and enhancements in the Moments product, focusing on improving the customer journey and optimising usability.
- Collaborated closely with product managers, engineers, and other stakeholders to define user requirements, align on priorities, and ensure design solutions were feasible within technical constraints.
- Conducted user research, including interviews, surveys, and usability testing, to gather insights that informed design decisions and improved the overall user experience.
- Developed wireframes, prototypes, and high-fidelity UI designs, ensuring consistency and clarity across all touchpoints.
- Worked within an Agile framework, participating in sprint planning, backlog refinement, and continuous iteration to deliver new features and product improvements.
- Contributed to the growth of Infobip's Product-Led Growth (PLG) strategy by designing user-friendly onboarding flows and features that improved user retention and engagement.
- Documented design processes, user flows, and design systems to ensure clarity and alignment across teams.
- Facilitated workshops to ensure collaborative decision-making and a unified product vision.
Previously I worked in the Growth team. Try the free trial (and recently redesigned sign-up process) for yourself and leave some feedback!
Visit the siteProduct Designer—Selligent Marketing Cloud
As part of a newly formed, small design team, I closely engaged with all stakeholders to ensure alignment and collaboration. A key aspect of this was conducting extensive user testing and thoroughly documenting the design process, which helped demonstrate the value of design to an engineering-led product team.
In my role within the Product Design Team, I continuously contributed to the development and improvement of the Selligent Marketing Cloud platform, ensuring it met both business and client needs. I was responsible for taking briefs from services and feature requests from customers, and identifying opportunities for UX improvements based on my own analysis. Working alongside the engineering team in 6-week sprints, I helped drive the continual development and deployment of new features.