I am a front-end developer with a background in design and a passion for user experience using the Marketing Cloud and Campaign SAAS to build responsive emails, web pages and engaging campaigns for various clients at Selligent. I am highly proficient in all modern front-end web technologies but also understand your data and know how to use it to build highly segmented journeys that target customers using advanced personalisation techniques.

Clients include major online and retail supermarkets, international cinema chains, and several major fashion brands.

Previously I worked for Vitality (they’re still using my 404 design!) as a Web Designer, so I can design stuff too!

    Web skillset

  • Sketch
  • Invision
  • HTML 5
  • CSS 3
  • Javascript
  • jQuery
  • PHP / MySQL
  • XML

    Addtional skillset

  • UI / UX
  • Responsive web and email build
  • Wordpress
  • SEO
  • GIT
  • Sitecore certified

    General design

  • Photoshop
  • Illustrator
  • Dreamweaver
  • InDesign
  • Sketch
  • Adobe Dreamweaver
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign

Work history

Campaign and web developer —Selligent

I build bomb-proof (well, Outlook proof anyway) responsive email templates. I then take briefs from marketers to set-up batch/transactional/repeat campaigns using client data to create highly segmented and personalised experiences.

Online designer —Vitality (formerly PruHealth and PruProtect)

Responsible for maintaining and developing the PruProtect website and evolving the brand online. Directs work done by external agencies as the digital brand guardian. Delivers solutions to marketing in a very fast-paced environment to tight deadlines whilst managing the expectations of internal stakeholders. Design and production of marketing emails and also Flash based banners.

Key projects

PruProtect website

Constant evolution of look and feel. Monitoring of analytics in order to make informed evolutions of the design. Wrote all javascript/jQuery for front-end functionality. Recently launched fully responsive version.

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Quick quote

Delivered the Design and build of this quote system in an extremely short time – frame. Worked on UX/UI through final designs and complete front-end build. The quote is fully responsive and built upon the latest version of Bootstrap.

Current rate of quote completions throught the funnel is 45%.

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Spending calculator

This is a personal project I started with the aim of tracking my monthly spending since the last pay day.

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Launched in January this year, this is the new online presence for the Vitality brand. The first of our sites being developed as responsive. Implemented A / B testing strategies utilising Qubit. I am lead designer for this site and responsible for design, UX/UI and front-end code.

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I am responsible for the design of the main landing page for both customers and advisers.

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Direct to consumer quote

Another first for PruProtect – this marks the beginning of the push into the D2C market. I was involved in all aspects, from wireframing, UI/UX to the final build.

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Quote and Apply

Full product lifecycle from user journey mapping, through wireframing and UX testing to final design and front-end build. Resulted in a system that is 20% quicker to produce a quote and also improved straight-through application rates of +50%. Designed and built entire PruProtect website. Constant evolution of look and feel. Monitoring of analytics in order to make informed evolutions of the design. Wrote all javascript/jQuery for front-end functionality.

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Inheritance tax calculator

This is PruProtects’ first foray into the ‘high net worth’ market and is a disruptive tool aimed to raise the awareness of the need for financial protection. Executed the design, front-end build, calculation engine and integration with Google Graphs API working in conjunction with the actuarial team. Utilises jQuery, javascript, regex for input sanitisation and masking and the Google Graphs API to output the results visually.

Visit the Inheritance tax calculator

MyPlan app

Led the MyPlan App project; creating user-journeys, wireframes, mobile UI designs and specifications as well as managing external development agency. The app enables advisers to drive business by helping them outline PruProtects’ core propositions with clients.

Literature and tools

Self-initiated project. Developed jQuery, XML and AJAX based literature browsing catalogue to enable advisers to easily browse full range of over 200 items. 100% dynamic – features include advanced filtering, live-search and easy content management interface to enable catalogue updating by marketing team. Integrated Google Analytics to provide real-time MI on downloads of all documents (pdfs/docs/xls/online tools). Implemented XML work-around as database driven solution was unsuitable.

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Graphic designer —  Travelbag

Carried-out duties in the design studio for both digital and print.

  • Responsible for front-end build of new website to hand-off to developers
  • Creation of weekly promotional emails and landing pages
  • Design and build of promotional microsites
  • Design of flash banners
  • Design of various direct marketing print pieces
  • Layouts for monthly Travelbag magazine
  • Layout and illustration for annual print brochures
Visit Travelbag